Did Horse_ebooks Show Us that SPAM is the Web's Native Artform Essay

Did Horse_ebooks Show Us that SPAM is the Web's Native Artform - Essay Example Based on the arguments and facts presented by the video, I agree that spam is the native form of art for the internet. Spam remains a native form of art for internet users because they always seem to surrender to banner ads. The lengthy period spam has been on the internet would cause one to argue that users are used to and aware of spam by just looking at it. However, despite this knowledge, internet users seem unable to resist clicking on spam posing as banner ads. As a result, online and blog marketers continue using spam as an advertising tool because of its effectiveness and seemingly captivating nature (PBS Idea Channel 2014). At the same time, there are millions of new internet users daily. Arguably, these users are obviously unaware of spam and its potential effect on private accounts. Eventually, new users will further this native form of art because of their unawareness and marketers will continue using it so long as it is effective. Operating as a spambot, Horse_ebooks is an excellent example of the reaches AI (artificial intelligence) can reach when applied as a marketing tool. According to Rugnetta, Horse_ebooks was an â€Å"algorithmic assembled poetry,† which acted as the essence of the bot (PBS Idea Channel 2014). This definition explains why Horse_ebooks’ admirers and twitter followers found its posts intriguing and even poignant. Knowing that a machine operated the account compelled people to expect posts about ad links, meaningless statements, and often irritating news or products and services. However, Horse_ebooks’ posts were a depiction of advanced AI’s ability to communicate and interact in an almost human way. This ability was the source of people’s connection with the bot, as well as the operator’s initial intent of using it as a marketing tool. Like any other type of community, the internet aggressively searches for its native forms of art and spam is the best example and â€Å"candidate† (PBS